Transforming an International Concrete Business through Interim CRO Expertise
PRETERSA, a leading company specializing in turnkey precast concrete structures for commercial, industrial, and logistic infrastructures, faced challenging times in the concrete market since 2007. As a company owned by Magnum Capital, it needed a robust strategy to navigate the progressively collapsing concrete market.
To address the critical situation, PRETERSA sought expertise through Russam's international network and the WIL Group. An experienced interim executive was brought on board to diagnose the company's viability comprehensively. This seasoned professional assumed the role of Chief Restructuring Officer (CRO), spearheading the transformational process.
Thanks to the strategic interventions of the Interim CRO, PRETERSA achieved remarkable results:
- Stabilization of EBITDA: The implementation of effective cost-reduction policies led to a significant improvement in the company's EBITDA.
- Revised Business Model: A new business model with a strong emphasis on sales and revenue generation was introduced, fostering sustainable growth.
- Ensuring Financial Stability: Working capital financing was secured, providing the necessary resources to manage seasonal cash requirements with efficiency.
Through the collaborative efforts of the Interim CRO, Magnum Capital, and the dedicated team at PRETERSA, the company achieved resilience and a renewed focus on success in the face of market challenges.