The Situation

The Garden Centre Group, owned by Terra Firma Capital Partners, is the UK’s largest garden centre operator with 140 sites and brand names such as Blooms and Wyevale.

Recently, the group saw a big opportunity to create exciting new restaurants for customers and look to double the revenue from £65m per annum; and create a concept that could be rolled-out to the other 2,000 + independent garden centres.

They needed a food expert to advise them on various strategic options, and implement the plan.

The Solution

Through its international network, the WIL Group proposed an Interim Manager who had been working as VP Food Retail for M.H.Alshaya Co Group in Kuwait; an international expert on franchise operations.

The Interim Manager was responsible for analysing the situation, filling a leadership void and giving direction to the restaurant division (in essentially a DIY business).

The Result

Immediate impact by getting out to the stores, showing leadership, analysing the business operations and preparing business cases

Signed up Costa Coffee under a franchise agreement

Joined the Group Board

Put together a new menu for the restaurants

New customer attraction levels at + 20%

Vastly improved stakeholder relationships between PE firm and investment company

Multi-Country Solution - Leveraging resources from:

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