The Situation

Following a strategic consultation process, a US Pharmaceutical company decided to grow its business by entering the India market.. The client contacted WIL Group to execute this growth strategy.

The key challenges were:

  • To gain an advantage in the Indian market, they had to move as fast as possible

  • They needed to minimise cost and risk

  • They needed to deploy a manager with the right inter-personal skills, knowledge and understanding of the sales cycle and culture in the Indian pharmaceutical market.

The Solution

WIL Group proposed the creation of a virtual sales office for the client in India. In the eyes of local pharmaceutical companies, the client would have a physical presence in India overnight, without having to create or acquire a legal entity.

WIL Group sourced an experienced Indian business development manager for the client with knowledge and expertise in the Indian pharmaceutical market.

The Result

The new manager deployed by WIL Group quickly formulated, organised and executed a sales plan.

Within twelve months, the client signed up three, new Indian customers, who collectively accounted for over 5% of the client’s global revenues. This success was possible because of WIL Group’s involvement and its unique global position of being able to identify and access international business talent.

Multi-Country Solution - Leveraging resources from:

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