Why transition management is important to a business
The pace of change in business today is faster than ever. Technology is developing at a blistering speed and companies are ever-racing to drive value from the latest innovations.
Political uncertainty in the Western world is also the greatest it has been for many years. Rapidly changing trade agreements (IMF predicts will hit global growth) and the countdown to Brexit mean that businesses are poised to react to governmental decisions.
In this environment, organisations large and small need to be able to make changes fast and effectively. But in many companies, this can be a significant challenge.
That’s why most larger organisations today turn to specialist transition or change managers during times of major upheaval. Whether the change is to structure, business model, markets or products, there are four key areas where experienced transition managers focus to make sure the change is a success.
- Strategy. Transition experts will spend time with the senior leaders of the organisation to understand the reasons for the change. More importantly, they will work with the team to ensure there is a clear and logical strategy in place. It’s essential to have the transition fully planned at the outset so that everyone understands what’s happening and why; how and when the change will happen, and how they will know when the change has successfully happened.
- Communication. For transition to be successful, regular and clear communication to all employees is fundamental. Every individual needs to know what the change means to them and what’s expected of them. The transition management team helps design the messaging to staff and other stakeholders, so that it tells a clear and compelling story. Regularly updating everyone involved is crucial, too.
- Dedication. While the senior leadership team may be fully committed to driving change, they also have a business to run. They may need to deal with pressing company issues such as client dissatisfaction or operational problems. A transition manager is there for one reason only: to deliver change. Having a dedicated transition team means there is no distraction from achieving your goals.
- Independence. Bringing in transition management drives greater success because it sits outside the day to day running of the business, and is independent of the internal politics at play in any organisation. The people delivering change are there for one reason only and will focus 100 per cent of their energies to make it a success.
- Expertise. A transition manager has delivered successful projects time and time again. They know what’s needed and how to achieve it. Their careers are dedicated to transition and they’ll be as driven by a positive outcome as the CEO.
The coming months and years will deliver change in many forms for every business. Transition management is the key to ensure it’s change for the better.